Hemp Stories
Sports clubs trust in hemp products from HANAFSAN.
Both Wälderhaus VFB Bezau and Raiffeisen Dornbirn Lions have set their internal course towards successful health and nutrition this year, as both clubs from Vorarlberg joined the concept of a healthy hemp-based diet and thus also the philosophy of HANAFSAN in the summer. Both club boards have clearly decided to trust the brand and the certified Vorarlberg company and to present the cultural plant hemp in the right light in sports as well.VFB Bezau: First official HANAFSAN partner in Vorarlberg
When discussions were held with the Wälderhaus VFB Bezau in the summer of 2020, it was clear from the beginning that the "Wälder" are very close to nature, not only with their stadium directly on the Bregenzer Ach. However, in Bezau, not much had been heard about hemp foods and cannabidiol (CBD) products until that point, but the health benefits of the plant were to be an important turning point in the new future of VFB Bezau. "Even though we had heard of the HANAFSAN brand at the beginning, we didn't know exactly what the concept and the products were about. Now we are even happier to be the first official partner in the region supporting the brand. The products are very well received by our guys, are healthy, and taste excellent. The goal is to share these positive experiences with our community so that the topic of nutrition can also be effectively addressed in Bezau," said Julian Denz, board member of VFB, about the cooperation.

Raiffeisen Dornbirn Lions: Hemp products for better performance in basketball
Even in the trade fair city, where the Raiffeisen Dornbirn Lions currently have to restructure somewhat due to the chaotic COVID19 situation, an agreement was reached a few months ago for a cooperation with HANAFSAN. The "Lions," playing in the SECOND Basketball Bundesliga, were close to promotion to the bet-at-home Superliga last year until the season was interrupted due to the situation. However, Dornbirn continues to pursue large projects, one of which is the topic of successful and healthy nutrition. "Anyone who is very active in sports, trains, and travels knows how important a healthy diet can be for the overall well-being of the athlete. High-quality natural proteins are of great importance, and we have now found an ideal partner in HANAFSAN. The hemp plant has so much to offer, including all amino acids, fibers, vitamins, and many other advantages over conventional protein shakes from the gym. We want to continue to build on the principle of healthy and balanced nutrition and are very grateful to Dr. Feurstein Medical Hemp GmbH for their support," said Timur Bas, player of the Lions, happily.

Why hemp & CBD are becoming increasingly important in sports
HANAFSAN has a clear vision of wanting to make a difference in sports with the crop hemp. These newly established professional relationships help HANAFSAN to further establish itself in the field of sports and healthy nutrition. For HANAFSAN's sports representative Luka Kevric, who has been active in competitive sports himself, these cooperations are the first sparks of a great fire. "We are clearly just at the beginning. The interest is definitely very high, and with hemp and its positive properties, we are also hitting the current zeitgeist. We are strategically trying to distribute our cooperations in various areas of recreational and competitive sports in the DACH region. This way, not only athletes but as many health-conscious people as possible can learn about and benefit from the incredible versatility of the hemp plant. Whether with organic hemp foods or with our certified CBD products from our own production, in a few years we will look back on these beginnings and be proud that we as a collective believed in this sport-health-oriented vision, I am sure of that."

Image sources: © VFB Bezau / Luka Kevric / Tabea Walch

















